Mahindra First Choice Wheels inaugurates 400th authorized dealership in Delhi

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, has just reached a new milestone with the inauguration of its 400^th outlet in Dwarka in Delhi NCR. This is the company’s 34^th dealership in Delhi NCR and the 137^th in North India.

The new outlet, M/s Car Choice II, is spread across 10,000 sq. ft and is located at Plot no. 3 & 4, Sector-7, Near Gokul Garden, Dwarka and was inaugurated by Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels was also present.

“Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India’s leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganised.,” said Mr. Dubey.

“Rising consumer confidence is driving demand for used cars in the country. This state-of-the-art dealership at NCR will help us tap into this growth trend. NCR is the biggest market and a strategically important one for the company. Aside from the metros, we have also been getting an excellent response from B and C category towns which is enabling us to expand faster. We are planning to close the year with 500 outlets and 1.5 lakh vehicle sales, both online and offline,” said Dr. Palle.

“Mahindra First Choice Wheels already has a significant presence in the North and we are delighted to extend our association with Sanjay Duggal, MD of M/s. Car Choice II. His expertise and knowledge of the local market will help us make further inroads in NCR.

At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate, use of technology is bringing transparency and speed to the transactions. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence. A strong retail franchise network of 400 plus outlets across 225 cities, forms the backbone of our operations and we are best positioned to deliver a Brick and Click experience to customers. We are creating value for all our stakeholders across the value chain through innovative and industry-first products for all our customers. Our strong franchisee network will play critical role in delivering products to the customers ” said Yatin Chadha, Senior Vice President, Mahindra First choice wheels.     

“Car Choice II is our second outlet in Dwarka after the Sector-23 outlet and we are delighted to extend our relationship with Mahindra First Choice Wheels which is already a well established brand in the country. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Sanjay Duggal, MD of Car Choice II.

Within a short period of the launch, MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. We have recently launched seven innovative products which  are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including Consumers, Dealers, Financiers, Leasing companies and Manufacturers.

The company’s footprint in NCR currently encompasses 34 dealerships and it further plans to expand this number to 40 outlets by year end. Key focus areas include Mayur Vihar, Gurgaon, RK Puram, Punjabi Bagh, Indirapuram, Shahadra, Okhla, Mathura Road, Janak Puri and Gaziabad in NCR.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.