Thursday, April 28, 2016

Smartphones killing demand for point-and-shoot camera sales: ASSOCHAM

Sales of digital cameras with heavy discounts have drastically dropped to mere 35% in the last one year whereas the demand of smart phones has increased by over 120%, reveals an ASSOCHAM recent paper.
                                    Smartphone sales almost more than doubled from 44 million units in 2013 to 100 million units in 2016. The volume of smart phone sales is expected to touch 165 million units by 2017, reveals the ASSOCHAM latest study.

                           Affordable smart phones includes handsets in the price of Rs 4000-10,000. This segment accounts for 78 per cent of all smart phone sales equipped with almost similar features which one may get in these sub-Rs 10,000 cameras, and thus the craze of digital cameras have almost vanished, said D S Rawat, Secretary General ASSOCHAM releasing the paper.

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