New Delhi, May 19, 2016: ITC’s Food Division is launchingits first regional variant of B Natural fruit beverages -BNatural Punjab da Kinnow.The refreshing taste of Kinnow oranges is a winter delight in most households of northern India, in particular Punjab. However, the excitement is short lived as this fruit is only available between November and March. With the launch of B Natural Punjab da Kinnow, ITC Foods seeks to extend Kinnow enjoyment through the year.
To ensure its year-round availability across Punjab, Delhi & Chandigarh, ITC has partnered with Punjab Agro Juices Ltd (PAJL) to source & process the Kinnow fruit from farmers in Punjab. B Natural Punjab da Kinnow is manufactured and packed at ITC’s state-of-the-art manufacturing facility in Bengaluru through a special process thathelps retain thenatural goodness &distinctive taste of the fruit without the addition of any artificial flavours or synthetic colours.The juice is packed in a 6-layered Tetrapak packaging that preserves its quality with no added preservatives.
V.L.Rajesh, Divisional Chief Executive, ITC Foods Division,said, “ITC continues to endeavor to add value to agri-produce. B Natural Punjab da Kinnowis the latest step in this direction. The consumer benefit is a delicious Kinnow juice available throughout the year.This is the first of several such launches planned that will bring to the fore traditional regional fruits.”
B Natural Punjab da Kinnow has been creatively packaged in brighthues of orange with the fruit cast in a traditional dhol, & symbols of Punjab to enhance the ethnic feel. It will be available at all modern & general trade outlets across Punjab, Chandigarh and Delhi-NCR in convenient pack sizes of 200ml and 1 litre priced at Rs20 &Rs 99 respectively.
About ITC Foods:
ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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