Tiger
Global-backed hyperlocal white goods startup Zopper is on track to become
profitable by 2016-17. This comes as a ray of hope for the domestic startup
community at a time when funds are drying up.
Zopper
earns a commission from sellers on every transaction that happens through its
platform. Zopper does not own any warehouses, inventory or logistics. Its lean
model and the fact that 58% of its deliveries happen on same day is driving
repeat purchases on our platform. The company is aiming to double its sales
this year.
Zopper
works by connecting local electronics shops with buyers. The shop owners take
care of logistics. The size of selection of large appliances on Zopper is
higher than that on Snapdeal and Flipkart and it is banking on the fact that
the $50 billion Indian consumer electronics industry is going to double to $100
billion by 2020, according to a study by IMF, World Bank.
In
terms of price competitiveness, Zopper is better than the biggies when it comes
to air conditioners, refrigerators and washing machines which have to spend on
logistics and warehousing. This breaks the myth that offline prices are higher
than online when it comes to large appliances. And after the new FDI in
e-commerce regulation that states e-commerce players cannot influence price,
discounting has come down on big online marketplaces. This augurs well for
Zopper.
0 comments:
Post a Comment