Aggressive tour operators
offering packages for as low as Rs 25,000-Rs
30,000 combined with rising
aspirations of the upper middle class families to travel abroad has led to a
robust increase of 29
per cent in outbound Indian tourists this summer with Thailand, Malaysia,
Singapore, Dubai and Maldives emerging as the top and affordable destinations
for the better-offs, an ASSOCHAM study has pointed out. Excessive heat in most parts of the country,
particularly in the North, coupled with attractive packages for nearby
countries like Dubai, Singapore, Thailand ,Malaysia, Europe etc are wooing the
well-off middle class to opt for such destinations, highlights the ASSOCHAM
Tourism Development Council (ATDC) paper.Despite the economic slowdown and
currency fluctuations, India’s outbound tourism market has increased by 29% this year as compared to
last season (20%), reveals
the associated chamber of commerce and industry of India (ASSOCHAM) findings.The
ease of travelling has also gone up- right from hotel booking, airlines booking
and transfers from and to hotels are all available on a click of a
button", said Mr D S Rawat ASSOCHAM Secretary GeneralThe tour packages are
available as low as Rs 25,000-30,000
for outbound trips. In fact some of the overseas destinations like Thailand are
working out cheaper than the domestic destinations like Kerala for Delhiites,
tempting the families to go abroad for holidays, adds the paper. The sectors
like aviation and tour operators are doing brisk business this summer
season. According to the paper,
international tourist destinations like Thailand, Malaysia, Singapore, Dubai,
Maldives, China and South Africa will be Indian travellers’ favorites this
summer.
European countries, which for
long remained favourite for tourists from India are being replaced by cheaper
destinations like Thailand, Malaysia, Singapore etc. interest in cruise
packages too has increased. Honeymooners enquire about Morocco, Spain, Portugal
and prefer Kenya for wildlife etc, adds the paper.
The growth in the Indian travel
and tourism industry is driven by a combination of rising income levels and
changing lifestyles, development of diverse tourism offerings, and policy and
regulatory support by the government authorities, said Mr. Rawat.
India is one of the
fastest-growing outbound travel markets in the world, said Mr. Rawat. India
offers enormous potential for future growth in outbound travel. Whether to meet
a relative settled abroad, a shopping trip, a global sport event or just for
leisure, Indians are increasingly travelling abroad. Personal and Official
Travel for holiday/ leisure, business are the most significant contributors for
growing outbound travel.
As per the prior estimates, India
will account for 50 million
outbound tourists by 2020.
While business travel and holiday dominates outbound volumes, people are
also opting for niche products like sports tourism, luxury travels, honeymoon
packages and cruises.
Countries like Indonesia,
Philippines, Mauritius and Egypt are also seeing an increase in influx of
Indian tourists. Increased promotional activities by travel agents will further
drive outbound departures to many new destinations in the years to come.
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