Bohemia Beer Pvt. Ltd to invest Rs.500
cr in the India over the next five years
To set up manufacturing unit in the
next 2-3 years
New Delhi, May 12 , 2016: Roneli,
a joint-stock company of European type Roneli SE and leader in building of
turnkey breweries and Bohemia Beer Pvt. Ltd, today announced the launch of the
first Czech beer, ‘Bohemian King’ in India. The company aims to become the
sixth largest player in the next one year of the Indian beer industry which is
approximately pegged at 270 to 280 Million cases. Bohemia Beer Pvt. Ltd plans
to invest Rs.500 cr in the India over the next five years and is also looking
at setting up a manufacturing unit in the next 2-3 years. Confident of the
growth of the premium segment, the company also announced its desire to go for
an IPO in the next couple of years.
Following a recipe secured
directly from the Brevnov Monastery in Prague – the oldest brewery in the Czech
Republic (established in 993) and located in the heart of Bohemia - Bohemian
KING contains more than 1,000 years of Czech brewing experience and tradition.
Milan Hovorka, Ambassador of the
Czech Republic in India, under the patronage of whom the official launch of the
first ever Czech beer brewed in India took place, said: "The Embassy of
the Czech Republic is honoured and pleased to be part of this historic moment.
I am grateful to all who have been working hard to transform a long term dream
of having a truly Czech beer and thus a part of our culture in India in to
reality. I wish many Indians had the opportunity to taste this nice beer."
Rakesh Dhawan, Managing Director,
Bohemia Beer Pvt Ltd, said, “It is an exciting moment for us to launch the
first Czech beer in India. We have formed this company with a vision of being a
serious player in the growing Indian beer industry. The Indian beer market is
currently growing approx. at ten percent per annum and we aim to be the sixth
largest player in the Indian beer market in our first year of operations.”
Gaurav Sharma, Director, Bohemia
Beer Pvt. Ltd, said, “The premium segment where our brand will be focused on is
currently growing at much faster rate of approximately 200 % and we are
confident that will be a player to reckon with is a short span of time. Recent
government polices promoting beer consumption and various state governments
allowing new sales channels like departmental stores, micro-brewery etc., will
further provide the right impetus in sales.”
Antonin Kovarik, Export Director, Roneli,
said, “Our partners comprises of some of the most experienced people from the
industry and we are extremely happy to partner with them. India is a young
country and we are excited to bring to them a unique Czech beer specifically
formulated for them. Consumption of Beer in Czech Republic per Capita in the
highest in the world. Beer is our national beverage and it is not a surprise
that Czech people drink about 150 liters of beer annually. We foresee a huge
potential in India as we expect the current consumption of beer to double in
the country.”
Jiří Vondra, Director, Member of
the company board, AJ Trade, said, “It is our pleasure to be part of the launch
of Bohemian King in India and excited to be part of this long term partnership.
It is our goal to establish more and more Czech-Indian businesses and aim to
bring new partnerships and products to the Indian market. India and Czech
Republic share a very strong business relationship and we expect larger
interest from Indian entities to enter the Czech Republic and the European
market.”
Under the JV, Roneli will provide
the traditional Czech beer recipes, technical know-how, securing of premium
hops and design of bottles. Bohemia Beer Pvt Ltd will be responsible for sales
and marketing of the brand. In the first phase, Bohemian King will be available
in Delhi, Punjab, Rajasthan, Chandigarh, Haryana, Uttarakhand, Assam, Bihar and
Madhya Pradesh.
Roneli has experience in
constructing and operating breweries in Czech Republic. The company has
designed breweries in different regions like in Vietnam and also in Africa
namely Congo, and Angola.
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